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Guest Post: Does it pay to listen to the voice of the customer?

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Guest Post: Does it pay to listen to the voice of the customer?

I’m delighted to finally share our first guest blog post, here on Customer Insight Leader. Hopefully the first of many more, from writers on customer insight & those using such insights.

Annette Franz takes the stand as our first guest blogger, with this reminder that listening to your customers is worth it:

That’s probably a silly question, but I don’t feel bad reminding anyone of the answer!

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