How do you make sense of your customers’ words?
On that topic, I’m delighted to share a second guest blog post by our first guest blogger, Annette Franz:
There are not only a ton of different customer listening posts these days, but the types of customer data are equally as varied and voluminous.
Data comes in all different shapes and sizes: structured, unstructured, solicited, unsolicited…oh my! A lot is written about survey data and analyzing structured quantitative data, but let’s take a look at unstructured data.
