What data trends are you seeing in customer data, information & insight?
Guest blogger, Simon Norie from Custerian, returns to Customer Insight Leader to share his thoughts on such data trends:
Moving from Management Information to Customer Behaviour
We used to simply report what had happened against a target/benchmark. There is still a role for this type of passive, historical measurement as they play a part in ensuring you remain efficient as an organisation – although we find many measure too much and for the wrong reasons.
